CEO/Senior Management Breakfast

Presented by:  Western Stark County Safety Collaborative and Stark County Safety Council

     Crisis Communications: Manage the Media and Control the Message

In today's world of "gotcha" journalism combined with YouTube, Facebook, Twitter and other social media outlets, "managing the media" is a necessary skill set for executives as well as government, education, healthcare and non-profit officials.

     Media expert Bruce Hennes will focus on a highly-strategic approach to communicating:
Gain insight into what the media looks for in an interview
Understand how and why the media's objectives differ from the interviewee's
Learn how to effectively communicate your organization's image, brand and perception

Register online at www.StarkCountySafetyCouncil.org
Registration deadline is March 5.